5 Jewelry Brands That Carry the Most Resale Value

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Jewelry is a significant investment for many Orange, CA residents – when you purchase a piece of fine jewelry, you want the peace of mind that it can be resold for a significant portion of its original retail price. While no one wants to have to worry about recouping money spent, if you find yourself needing to get cash for gold jewelry at a moment’s notice, these five luxury jewelry brands carry the highest resale value.

1. Cartier

Founded in 1847, Cartier is one of the most well-known names in fine jewelry. Since being founded by Louis-Francois Cartier in Paris almost 200 years ago, Cartier has become synonymous with luxury, being lauded by celebrities and royalty alike. In fact, England’s King Edward VII labeled Cartier as “the jeweler of kings and the king of jewelers.”

While many of Cartier’s pieces have a high resale value today, their most popular and in-demand styles of present-day include their Love bracelet, introduced in the 1970s, and their Just Un Clou collection. If you want a designer piece that looks infinitely timeless and will retain value for decades to come, Cartier is one of the safest and most attractive options in the world of fine jewelry.

2. Van Cleef & Arpels

Although timeless and beloved since its founding in 1906, Van Cleef & Arpels is having a renaissance, and those buying fine jewelry in 2023 would be wise to purchase a signature Van Cleef & Arpels Alhambra style. Faithful to the first Alhambra jewel created in 1968, this style is both modern and on-trend while remaining classic for decades.

Further, online luxury consignment giant The Real Real found that Van Cleef & Arpels jewelry held its value the best of any other fine jewelry brand, retaining 74 percent of its original value on average with a 5 percent increase year over year. 

3. Tiffany & Co.

Tiffany & Co. is arguably the No. 1 most recognizable name in fine jewelry, and this has undeniably helped the brand remain in demand for almost two centuries. Founded in 1837, Tiffany & Co. is most famous for its diamond jewelry, especially engagement rings, and can even be recognized by its signature teal blue color, “Tiffany blue.”

Whether you’re an avid Audrey Hepburn fan or want to ensure that your engagement ring retains resale value, Tiffany & Co. is one of the most powerful forces in secondhand fine jewelry, thanks to its brand recognition.

4. David Yurman

If you’re seeking something more modern for your next jewelry piece, David Yurman is one of the youngest jewelry brands to carry a consistently high resale value. Founded in 1980, David Yurman is a name that is undeniably recognizable among modern consumers, and their signature cable bracelet quickly secured its place as a fine jewelry icon in less than 30 years.

Known for their unique, artisanal designs, David Yurman jewelry can fetch top prices among collectors and casual jewelry fans alike. While their highest secondhand sale prices don’t match the likes of Tiffany & Co. or Cartier, their average resale value is consistently among the top-ranked.

5. Harry Winston

Harry Winston founded his eponymous brand in 1920 and opened his first boutique in New York in 1932. Harry Winston is often referred to as “the ultimate jeweler” or “the king of diamonds,” indicative of the brand’s high value on the secondhand market. 

The first jeweler to loan out their pieces to an actress for the Academy Awards, Harry Winston is synonymous with Hollywood glamour and luxury. Known for unique gemstones, stunning diamonds, and meticulously detailed designs, Harry Winston estate jewelry is timeless and highly coveted, especially if it’s from an old Hollywood time period.

If you’re an Orange, CA resident with estate jewelry from one of these valuable fine jewelry brands and you’re looking for the best place to sell gold jewelry for cash, bring your estate jewelry into Watch & Wares today. Our friendly and knowledgeable team members are always happy to assist you with whatever jewelry services you need, including estate jewelry appraisal. We have served the Orange County area for more than 30 years, so you can always trust us to consistently offer fair and competitive values in a comfortable setting with exceptional customer service. To schedule an appraisal for your estate jewelry or to inquire about jewelry lending, give us a call at (714) 633-2030 or fill out our online contact form today. We look forward to working with you!