Which Luxury Watch Brands Hold Their Value Best?

Many Tustin residents believe that purchasing material items could never be an investment because they will immediately depreciate in value once they’re no longer new, much like purchasing a car. For the most part, this is true. However, when it comes to the luxury goods market, there are several brands and styles that will consistently hold their value, or even increase in value! There are several luxury watch brands that are considered wise purchases because they are virtually guaranteed to hold their value, or even increase in value over time. These are the luxury watch brands that are most likely to hold their retail value over time.

Rolex

Rolex is arguably the most famous watch brand in the world. It doesn’t take a watch connoisseur to know that Rolex watches are a premium product that boasts superior quality. Rolex has been around since 1905, and they create some of the best investment watches on the market. This history and premier reputation are what contribute to the fact that their watches can often be sold for a premium on the secondhand market. The key to purchasing any investment piece is to ensure that you’re not only buying the right brand, but also that you’re buying the right style. Each luxury brand, no matter how reputable, will only have a small selection of models that reliably hold their value. If you’re looking to purchase a Rolex that will maintain its retail value over time, the best choices are the Deepsea and the Submariner. Their resale value is often higher than their original purchase price, making them a wise luxury investment.

Patek Philippe

Founded in 1839, Patek Philippe is a Swiss luxury watch manufacturer that creates some of the most complicated and unique mechanical watches on the market. They are widely considered to be the most prestigious watch manufacturers in the world, with notable wearers including Queen Victoria, Queen Elizabeth II, Albert Einstein, John F. Kennedy, Nelson Mandela, Pablo Picasso, and more. Of the top ten most expensive watches ever sold at auctions, seven are Patek Philippe watches, proving that their resale value can be astronomical in extraordinary cases. They are brand that is entirely intertwined with luxury, history, and prestige, which is why many of their watch models hold their value extremely well. The most notable models in terms of reliable resale value are the Calatrava, Chronograph, and Nautilus.

TAG Heuer

TAG Heuer, although more closely associated with modern fashion than the other listed brands, is a Swiss luxury watchmaker whose founding dates back to 1860. They have the same history and prestige as other luxury watchmakers, but their modern marketing is what has set them apart. The keep a vintage appearance while upgrading the internal mechanics, associating their watches with heritage. They boast an impressive list of celebrity wearers, both historical and modern, such as Elvis Presley, Steve McQueen, Cristiano Ronaldo, Brad Pitt, and Chris Hemsworth. While they don’t have as many models that are likely to hold their value as Rolex or Patek Philippe, investing in flagship models such as the Carrera and Monaco will increase the likelihood of profit. 

If you have a luxury watch that you’d like to pawn in order to make money fast, Watch & Wares Tustin can coordinate a flexible loan program for you. You may even qualify for a loan of equal or greater value than you originally purchased the watch for! A Rolex loan is a great way to earn money fast without permanently losing your luxury watch, so you can hold onto it even longer and see it appreciate further in value. If you’d like to bring in your Rolex or other luxury watches for appraisal and get started with a Rolex loan today, stop by our Tustin location or give us a call at (714) 731-9600. Our expert team members would be happy to help you with no appointment necessary.