The Advantages of Buying a Pre-Owned Rolex

If you invest in a pre-owned Rolex rather than a brand new one, you can save hundreds or thousands of dollars and secure a bigger return on investment while still proudly owning a piece of timeless luxury. Orange County residents trust Watch & Wares for authentic pre-owned Rolex watches that are in like-new condition. With significant discounts over current retail prices, the pre-loved route is one that an increasing number of shoppers are opting for as they realize that a big chunk of the retail price is just for the retail purchasing experience itself.

#1. Cost Savings

Although Rolex watches can increase in value over time, this is a gradual process that requires holding onto the piece for several years or decades. It also means that the value has increased to be greater than the original retail price at the time of purchase (whether that be last year or 30 years ago); it does not mean that the current value is greater than the current retail price. It takes an exceptionally rare Rolex to be able to sell it for above retail price while it’s still a current season item. Therefore, as a buyer, you are guaranteed to save money if you purchase your Rolex secondhand from a trustworthy luxury watch dealer such as Watch & Wares. If you want to splurge on a luxury item while still getting the best deal you can, choose a pre-owned Rolex in practically perfect condition from Watch & Wares.

#2. Timeless Style

Classic styles are classic for a reason. Unlike trendy, seasonal items, designer brands will continually make their classic models with little to no stylistic changes over time. Classic styles hold their value over time because they continue to look the same every season since their conception. Styles such as the Datejust or Submariner are examples of classic Rolex models that have stayed consistent in design since their introduction to the line. When you purchase a classic second hand Rolex, you can trust that it will continue to stay in style for years to come, making it a worthwhile purchase. No one will notice that you have “last year’s model” or an outdated version; they’ll just admire your beautiful, classic Rolex.

#3. Long-Lasting Quality

Rolex watches are built to last. Part of their luxury appeal is the incredible craftsmanship and high-quality parts that are used to create each timepiece. When you purchase a second-hand Rolex, you don’t have to worry about the wear and tear taking a toll on the device’s ability to function. With reasonable use, a Rolex should last for decades. Like any device, it will require a bit of servicing to keep it in top shape, but every pre-owned Rolex is repaired and restored to full working order before you purchase it, so you can enjoy the watch for years to come. 

#4. Return on Investment

We all know the danger of purchasing a new car: as soon as you drive it off the lot, the value depreciates greatly. The same rule applies to luxury accessories such as Rolex watches. The vast majority of the time, the value of a Rolex will decrease significantly as soon as it’s purchased from the store and becomes a “used” watch. Although some models can continue to depreciate slightly in value over the years, by far the biggest depreciation occurs immediately after purchase. When you purchase a second hand Rolex, therefore, you’re allowing the original owner of the item to take that financial hit for you. By avoiding this immediate depreciation, you’re guaranteeing yourself a better return on investment over time than if you purchase a Rolex brand new. If you invest in a classic model, its value will likely hold or increase over time and you can quite often sell it for even more than you purchased it for, especially if you purchased it at a discounted rate from a reputable dealer such as Watch & Wares.

If you’re looking to purchase a Rolex in the Orange County area, consider a pre-owned timepiece from Watch & Wares. All of our Rolexes are guaranteed authentic and are restored to like-new condition before resale. Be a smart consumer and maximize your return on investment by choosing a pre-owned Rolex today. To view our inventory or find out more about our pre-owned items, give us a call today at (714) 633-2030.