Rolex is one of the most recognizable and sought after luxury watch brands in the world. Because of their intricate craftsmanship and impeccable quality, Rolex watches have become iconic timepieces unparalleled in stature. However, despite its prominence, there are still things about the Rolex brand that people are unaware of. Here are seven interesting facts most people don’t know about Rolex watches.
The Company Was Originally Named After Its Founders
The company’s original name was Wilsdorf & Davis. Then in 1908, the Rolex brand name was registered and the company’s name changed.
Rolex Was Originally Founded in London
Despite popular belief, Rolex was not founded in Switzerland. Instead, it was founded in London by German businessman Hans Wilsdorf and his partner Alfred Davis.
Most Rolex Watch Parts Are Made In-House
Because Rolex wants as much control in the creation process of their watches as possible, most of their watch parts are made in-house. This allows them to oversee each step in the creation of their watches to ensure their quality.
Rolex’s Four Factories
Rolex owns four manufacturing factories with each playing a significant and unique role in the watch creation process. All four factories are located in Switzerland. Specifically, they’re situated at Plan-Les-Ouates, Les Acacias, Bienne, and Chêne-Bourg. Each factory is tasked with manufacturing their assigned parts.
Rolex Operates a Foundry
The company owns a foundry where they make all of their gold that they use for their watches. This speaks to Rolex’s commitment to going above and beyond what is expected. There’s no other watch company out there that is making their own gold in their own foundry.
The Rolex Logo Was Trademarked in 1925
The iconic Rolex crown logo that so many recognize and associate with luxury and wealth was patented in 1925. As Rolex has risen in stature and popularity, their logo has become as identifiable as some of the other top brands in the world.
All Rolex Watches Are Tested By the COSC
Rolex has all of their watches tested by the Swiss independent testing institute, Contrôle Officiel Suisse des Chronomètres, to ensure the accuracy and precision of their watches. Each Rolex watch is certified by the COSC.
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