How to Be A Smart Consumer During the Holidays

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It’s undeniable that the holiday season has become inextricably linked to shopping. Whether buying Christmas gifts for others or doing sales shopping for yourself, it’s arguably the most consumerist time of year. With a recent increase in awareness around sustainability, as well as extra cost-consciousness due to the pandemic, many shoppers are looking for ways to be smart consumers during the holidays. If you want to save money and do your part to reduce consumer waste while still indulging your friends and family in luxury gifts, here are a couple of tips for staying under budget.

Avoid retail jewelry stores

Jewelry and watches are incredibly popular holiday gifts, as they have virtually universal appeal. If you’re looking to get your husband a Rolex or your mother a diamond necklace, avoid shopping retail this year and instead opt for secondhand and antique options. Estate jewelry stores and reputable pawn shops such as Watch & Wares have vast selections of stunning, one-of-a-kind jewelry that will tell your special someone how much you appreciate them. All jewelry is certified and restored to its best condition, and all of our pieces are available at incredible prices that will keep you under budget. If you want the best in quality and price, avoid retail jewelry stores this holiday season and browse antique jewelry and watches from Watch & Wares.

Consider pre-loved luxury handbags

A stunning designer handbag is an incredible gift that will light up the eyes of anyone in your life. However, luxury handbag prices increase every year, and the quality rarely increases with it. If you want high-quality pre-owned luxury handbags that won’t break the bank, Watch & Wares Couture has a wide selection of used designer handbags. Luxury pre-owned designer handbags are often in near-pristine condition, but you can save thousands of dollars over retail value. Not only that, but purchasing pre-owned luxury handbags is a more sustainable choice, keeping goods out of landfills and giving them a longer life. If you want to find your mom, wife, or friend the perfect holiday gift this year, luxury pre-owned designer handbags are a thoughtful choice—in more ways than one.

Being a thoughtful consumer not only saves the planet, but it can often save you considerable money as well—all while recycling premier-quality goods that will leave their recipients in awe. If you’re looking for a unique and luxurious holiday gift for someone in your life, look no further than Watch & Wares. We have everything you need to cross off your holiday shopping list, from antique jewelry and Rolex watches to used designer handbags. To find out more about our product selection or to schedule an appointment with a friendly and knowledgeable sales associate, give us a call today at (714) 633-2030. We look forward to assisting you in any way we can!

5 Ways to Maintain Your Lustrous Jewelry

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Everybody wants to keep their favorite pieces of jewelry looking brand new and in good condition. However, techniques to maintain jewelry can vary depending on the type of piece. Platinum, diamond, gemstone, gold, and pearl pieces of jewelry each have their own unique processes. If you’re looking to maintain your jewelry’s shine and quality, here are five effective methods that you can try at home. 

Cleaning Platinum Jewelry

Platinum jewelry does not require much maintenance or resources to retain its appearance. If you do want to polish your platinum jewelry you can use a chamois cloth along with a solution of moderately warm water mixed with mild dish soap.

Diamond Jewelry Care

Diamond is a trendy and attractive gemstone that can make for stunning jewelry. While a diamond can be a tough and strong material, it can still be damaged if you are not careful. A good solution to help maintain a diamond jewelry’s shine involves mixing a quarter cup of mild dish detergent with one cup of moderately warm water. Then, place the jewelry in the solution for twenty to thirty minutes. Once enough time has elapsed, you then use a toothbrush to softly brush the jewelry to remove any dirt that may be on it. Exercise caution when brushing and do not use too much force. 

Cleaning Gemstone Jewelry

Because of the variety and large quantity of gemstones, there are different approaches that a person can take in cleaning their jewelry. Some recommended options to wipe gemstone jewelry are lint-free cleaning cloths or ones made from microfiber. It should be noted that hot water should generally not be used with gemstones.

Maintaining Gold

Cleaning gold jewelry is generally uniform no matter which type you own. A standard and efficient way to clean your gold jewelry is with a soft chamois cloth. If your jewelry has tarnished, you can soak it in a solution of moderately warm water mixed with dish soap and a few drops of mild dish detergent. Leave the jewelry in the solution for a short period and then use a lint free cloth to gently wipe it.

Maintaining Pearls and their Shine

The cleaning of pearl jewelry is unique from that of others as it does not heavily rely on the use of water. Use of a chamois cloth is one method of keeping your pearls clean. For more excessively dirty pearl jewelry, lightly wet the cloth with moderately warm water that’s been mixed with mild dish soap and gently wipe. 

There are several effective methods that can help maintain your jewelry’s shine in between professional services from your local jeweler. Watch and Wares provides a variety of exceptional services including our stellar jewelry repair. Our experienced team uses the latest modern tools and equipment to help return your jewelry to its pristine form. We offer free estimates on all jewelry repairs so that you have all available knowledge prior to making a decision. For more information about our services, give us a call or contact us online by filling out an informational form or through our provided contact information.

7 Things Most People Don’t Know About Rolex Watches

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Rolex is one of the most recognizable and sought after luxury watch brands in the world. Because of their intricate craftsmanship and impeccable quality, Rolex watches have become iconic timepieces unparalleled in stature. However, despite its prominence, there are still things about the Rolex brand that people are unaware of. Here are seven interesting facts most people don’t know about Rolex watches. 

The Company Was Originally Named After Its Founders

The company’s original name was Wilsdorf & Davis. Then in 1908, the Rolex brand name was registered and the company’s name changed. 

Rolex Was Originally Founded in London

Despite popular belief, Rolex was not founded in Switzerland. Instead, it was founded in London by German businessman Hans Wilsdorf and his partner Alfred Davis. 

Most Rolex Watch Parts Are Made In-House

Because Rolex wants as much control in the creation process of their watches as possible, most of their watch parts are made in-house. This allows them to oversee each step in the creation of their watches to ensure their quality. 

Rolex’s Four Factories

Rolex owns four manufacturing factories with each playing a significant and unique role in the watch creation process. All four factories are located in Switzerland. Specifically, they’re situated at Plan-Les-Ouates, Les Acacias, Bienne, and Chêne-Bourg. Each factory is tasked with manufacturing their assigned parts.  

Rolex Operates a Foundry

The company owns a foundry where they make all of their gold that they use for their watches. This speaks to Rolex’s commitment to going above and beyond what is expected. There’s no other watch company out there that is making their own gold in their own foundry. 

The Rolex Logo Was Trademarked in 1925

The iconic Rolex crown logo that so many recognize and associate with luxury and wealth was patented in 1925. As Rolex has risen in stature and popularity, their logo has become as identifiable as some of the other top brands in the world. 

All Rolex Watches Are Tested By the COSC 

Rolex has all of their watches tested by the Swiss independent testing institute, Contrôle Officiel Suisse des Chronomètres, to ensure the accuracy and precision of their watches. Each Rolex watch is certified by the COSC. 

For high-quality watches like Rolex and stunning jewelry, try Watch and Wares. Watch and Wares offers unmatched customer care that is guaranteed to leave you satisfied. Our decades of experience sets us apart and our friendly professional team provides excellent one-on-one service. For more information about our selections, give us a call or contact us online by filling out an informational form or through our provided contact information.

Top Questions to Ask When Selling Jewelry & Luxury Items

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The process of selling your jewelry and luxury goods can be a stressful experience. There’s quite a bit of information to absorb and you never quite know if you’re getting the best deal for your valuables. However, at Watch and Wares we want to ensure you feel confident in any sale process. If you’re attempting to sell jewelry or any luxury item, here are the questions that you need to be asking. 

Questions to Ask When Selling Jewelry

What is the current demand for my estate jewelry? 

Having an educated estimate of what your estate jewelry is worth is key to ensuring that you receive a fair offer for your items. Do the prior research and then ask your buyer this question when the time comes. 

What measurement are you using to weigh your gold?

The general consensus method of measuring gold is in grams. You might also see some gold and jewelry buyers use troy ounces so it’s best to keep in mind conversion rates between the two measurement systems. If your buyer is using another method, then you could find yourself being paid less than what you deserve. 

What’s the value of my gold jewelry?

As with other types of jewelry, you want to have an idea of how much your gold jewelry is worth prior to meeting with a buyer. If possible, measure your gold jewelry and get an accurate measurement to help determine its value before receiving a valuation. 

Questions to Ask When Selling Luxury Items

Can you tell me about the quality of my handbag’s leather? 

Expensive designer handbags will have high-quality leather while a knockoff will have one of lesser quality. By discovering your handbag’s leather quality, you will have a better grasp of its value. 

Can you tell me about my handbag’s stitching? 

A handbag’s stitching is indicative of its quality. Higher-end designer handbags are carefully hand-stitched with delicate touch and care. Ask your buyer about your handbag’s stitching to help with your valuation. 

If I have the original box and papers of my watch, will I get a bigger price? 

The answer to this question should usually be yes. Having the original box and papers for your watch will raise its value and help you earn more on your transaction. Make sure to mention this to your buyer to ensure that it’s accounted for in their valuation. 

Part of making the process of selling your jewelry and luxury items easier is finding the right partner. You want to have a trusted buyer that will treat you fairly and with respect. If you’re looking for a place to sell luxury items or jewelry, give us a call and come to one of our established locations in Orange at Plaza Square or on South Glassell Street. Watch and Wares provides the ideal environment for you to sell your goods and receive a fair financial valuation in return. For further consultation about our services, contact us online by filling out an informational form or through our provided contact information.

What is Estate Jewelry & Why Should You Buy It?

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For residents of Irvine and the surrounding Orange County area in search of jewelry that is both elegant and meaningful, estate jewelry fulfills both criteria with their memorable distinctiveness. Estate jewelry are pieces of jewelry that have been previously owned. An increasingly popular option for those seeking originality, they come from various backgrounds each with their own unique history and special charm. With all of that being said, what incentive is there for buying estate jewelry? Estate jewelry comes with several benefits that customers will find enticing. Here are some of the reasons as to why you should consider making estate jewelry your next purchase. 

Affordable Pricing

Because estate jewelry is previously owned, they often come in more affordable prices. Customers are able to get high-quality jewelry at a reasonable cost. You can find such reasonably priced jewelry at any of Watch and Wares several locations.

The History Behind Them

Part of the specialness and endearing quality to estate jewelry is the history behind them. Each piece of estate jewelry has a different story to them that makes them especially meaningful. This gives them a genuineness and earnestness that some newer jewelry simply do not have. Owning a certain piece of estate jewelry means that you’re now part of that story and you’re writing its future. 

Styles of the Past 

Estate jewelry’s unique and enticing nature comes from their differing origins and the periods from which they come from. Customers are given glimpse into designs and aesthetics that certain time periods revered and prioritized. 

Jewelry is Durable

Jewelry is generally a durable product. As long as they are reasonably maintained over time with small repairs made periodically, older pieces of jewelry will closely resemble their newer counterparts and in certain instances be indistinguishable in quality. 

Well-Crafted and Detailed

Estate jewelry tends to be well-crafted having been meticulously made and thoughtfully designed. Because of the care that’s been put into them there’s a uniqueness and special nature to each estate jewelry which isn’t always the case for newer pieces of jewelry. 

Estate jewelry is a viable option for those looking for something more affordable yet still stunning in appearance. Well-crafted and genuine, estate jewelry make for a wonderful addition to any collection. Watch and Wares has a beautiful selection of estate jewelry that will surely satisfy any of your needs. Our diverse offerings include jewelry from the Victorian, Edwardian, Art Nouveau, Art Deco, Mid-Century Retro Modern, and Contemporary periods. For further consultation give us a call or contact us online by filling out an informational form or through our provided contact information. 

What is Acceptable Collateral for a Loan?

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If you’re a Tustin resident in need of quick cash, you can get the money you need same-day with a collateral loan from Watch & Wares. With collateral loans, you don’t need to undergo a credit check, and repayment will never affect your credit score. Instead, the items used as collateral will be kept by the lender if repayment isn’t made on time. Many Tustin residents prefer collateral loans over any other type of loan because it’s low-risk and you’ll receive the money instantly. However, what items can be accepted as collateral is often unclear and varies widely between lenders. When you visit Watch & Wares, here are the items that we can accept as collateral for a collateral loan.

Fine Jewelry

When finding a trusted jewelry loan expert, it’s not enough to simply Google “jewelry loans near me” and pick the top result. When it comes to a sentimental and valuable item such as gold or diamond jewelry, you want to find a lender that is trustworthy and will offer you the most for your items. Watch & Wares accepts all kinds of jewelry pieces as collateral, including antique jewelry, estate jewelry, contemporary designer jewelry, and more. Our team of experienced appraisers have worked at brand names such as Tiffany & Co., so they can give you some of the most accurate appraisals in the industry. We offer highly competitive rates that will get you the cash you need right away.

Designer Watches

If you have a Rolex watch that you need to loan for cash, come to Watch & Wares. We accept Rolexes, as well as all kinds of designer watches, as collateral for a collateral loan. We know how meaningful it can be for someone to purchase their first Rolex or Patek Philippe, so a collateral loan from Watch & Wares allows you to keep ownership of your designer watch while still receiving the cash you need right away. As soon as you repay the loan, your Rolex will be promptly returned to you in the same condition that it was received. 

Luxury Handbags

Many women enjoy purchasing luxury handbags not only because they’re beautiful, but also because they know that certain styles retain their value well over time. Designer handbags from brands like Chanel, Hermes, and Louis Vuitton can often have a higher current retail value than the price they were originally purchased for. This makes them a great asset for collateral loans. Watch & Wares accepts handbags from Chanel, Hermes, Louis Vuitton, Saint Laurent, Prada, Gucci, and more. If you have a valuable designer handbag that you’re not ready to part with, but you need cash right away, opt for a collateral loan from Watch & Wares.

Rare Art & Collectibles

Rare art and collectibles are a passion for Watch & Wares. We constantly strive to find the rarest, finest pieces in the best condition, so we happily accept rare collectible pieces as collateral for collateral loans. Items we accept include rare coins, fine art, Fabergé eggs, Tiffany silver, and much more. Make an appointment with one of our appraisal experts in order to determine whether your rare collectible is acceptable collateral and what the loan value of your item would be.

If you’re looking to use your gold jewelry or other luxury goods for a collateral loan, stop Googling “jewelry loans near me” and instead visit the Tustin experts in collateral jewelry loans. Watch & Wares accepts all kinds of fine jewelry, designer goods, and rare collectibles as collateral, so you can get same-day cash with any of your valuable accessories. Give us a call today at (714) 731-9600 to schedule an appointment for a free, no-obligation appraisal with one of our experienced staff or expert gemologists.

Collateral Loans on Diamonds

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If you have loose diamonds or diamond jewelry that you don’t want to permanently part with, but you need money quickly for unexpected expenses, consider taking out a collateral loan on your diamonds. Our Tustin location performs diamond appraisals and can provide same-day diamond-backed loans for you. Watch & Wares is fully licensed and bonded, and we offer some of the most competitive prices in the area.

The Diamond Appraisal Process

In order to establish the value of the loan, we appraise your diamonds to see what their value on the secondhand market is. Our expert gemologists will assess your stones based on several factors: cut, clarity, color, weight, and condition.

The shape or cut of the diamond is important when assessing value. For example, round diamonds tend to hold the most value in comparison to other, more specialized shapes. The diamond’s color is also assessed, and we assign it a letter on the GIA color scale, with D being the whitest in color and Z being the most color tinted. Clarity will also be assessed according to GIA standards. Our gemologist will evaluate the diamond through as many facets as possible to ensure that they can see all of the present inclusions and identify any blemishes. After we have determined its clarity grade, we take the weight of the diamond into consideration. Diamond prices are based on the weight of the diamond in carats. If your diamond is set in jewelry, we will estimate the weight of it by measuring the diameter and depth down to the millimeter. Once we have determined the value of a diamond in your weight bracket, we will assess the condition of the diamond. Although diamonds are generally in good condition due to their extreme durability, they can sometimes break in areas over time. It is relatively rare for a diamond to be in poor condition, however.

Once we have taken all of these factors into consideration, our expert team will be able to determine the exact market value of your diamond and offer your a fair and honest loan value based on its value. If your diamonds are set in a jewelry piece, the value of the overall jewelry piece will also be evaluated and added to the loan total. For example, vintage estate jewelry tends to have a higher value.

Collateral Loan Terms

After one of our highly-trained gemologists assesses your piece and determines its market value, we’ll offer you a loan amount. There is no obligation to accept it, but we offer our best price right away. All of our collateral loans are four-month loans with a ten-day grace period. Our interest rates are based on the value of the loan, and they’re always state regulated. Should you choose to accept the loan plan offered, we’ll issue you a loan ticket that contains all of the relevant information about your loan terms. We’ll then hold on to your diamonds until you repay the full loan within the agreed-upon four-month timeframe. You also have the option to renew your loan by paying the entire interest owed. If you fail to pay back or renew your loan on time, then we will keep your diamonds as repayment. This makes collateral loans a good option for those with poor credit or those who fear damaging their credit score, as failure to repay collateral loans never affect your credit. If you do repay your loan in full, you can then come in and collect your diamonds at any time.

You can get a substantial amount of money quickly by borrowing against your diamonds with a collateral loan from Watch & Wares. If you have loose diamonds or diamond jewelry that you would like to have evaluated for a loan, stop by our Tustin location and allow one of our experienced appraisers to determine the value of your piece. We have been serving the Orange County area for more than 25 years, so you can trust us to consistently offer competitive prices with transparent processes and premium customer service.

Why Do Rolex Watches Increase in Value?

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When people think of investments, they typically think of property, stocks, or bonds. These are certainly the most traditional and safe forms of monetary investment. However, some luxury items can also be investment pieces that increase in value over time. One such example is Rolex watches. Rolex watches have consistently increased in value since the brand was established, and many of their classic timepieces are now considered safe luxury investments since they are virtually guaranteed to hold their value. If you own a Rolex watch and need cash quickly, a collateral loan against your watch could earn you a lot more than you think while still allowing you to keep your investment piece for years to come.

Why Are Rolex Watches Valuable?

The short answer is that Rolex is the biggest watch brand in the world. A widely-recognized brand name adds inherent value to any item. Beyond this, several factors have caused Rolex to become a brand whose products hold their value: they’re made of high-quality materials, they’re highly in demand, they have a good brand heritage, they have an impressive list of famous customers and spokespeople, they’re easily recognized, and they’re widely available. The combination of these factors has made Rolex watches not only hold their value over time but actually increase in value. In fact, a Rolex traditionally increases in value by 5-15 percent each year.

As with all luxury goods, you have to choose the right model in order to guarantee your investment. With Rolex, sports watches such as the Submarine and the Cosmograph Daytona are desirable and classic models that can be consistently sold for the purchase price or higher. More contemporary, colorful, or customized Rolex watches, on the other hand, are more likely to depreciate in value as trends change. While some of them may end up being rare and collectible, there’s no way to guarantee this, making a classic model a much more reliable investment.

Collateral Rolex Loans with Watch & Wares

The cost of purchasing a new Rolex watch from retail stores has increased exponentially over the past three decades, even accounting for monetary inflation, and this trend is likely to continue. A classic Rolex previously purchased for $4,000 may now cost $6,000, for example, and would, therefore, be worth more than was paid for it at the time. Collateral loans are an excellent way to take advantage of this trend if you’re in need of quick cash. You can receive more money for the loan than you spent on the watch if you’ve had it for several years, which is advantageous in itself. It also means that you don’t have to sell the watch and lose your investment permanently. Following the repayment of the loan, you’ll have your item returned to your possession, and you can hold onto it for longer allowing its value to appreciate even more.

We have an expert team at our Tustin location that is qualified to appraise your Rolex and offer you a valuable collateral loan if you’re in need of quick cash. We’ll evaluate your Rolex based on the model’s value on the secondary market and overall desirability. We also take into account condition, materials, and rarity. The process is thorough but quick, and we can give you the Rolex loan value within a matter of minutes. All of our collateral loans are issued with a four-month loan term plus a ten-day grace period, and all interest is state-regulated.

Rolex’s global recognition and established history in the luxury market makes it a classic choice that people will continually desire. Rolex watches won’t go out of style like more contemporary brands might. With that risk eliminated, an investment can be made more confidently, and the value is likely to hold, if not increase. If you need cash fast but don’t want to lose your investment piece permanently, consider a collateral Rolex loan from Watch & Wares. We’ve provided luxury loans for almost 30 years, and we’re fully licensed and bonded. Visit our Tustin location near the intersection of the 55 Fwy and East 17th Street or give us a call at (714) 731-9600.

How to Spot a Fake Rolex

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Since 1905, Rolex has been mastering the craft of luxurious, elegant, and reliable wristwatches. Rolex watches are made to stand out from the crowd and are a top-of-the-line brand that is extremely desired, so many people try to mimic and counterfeit their style to take advantage of consumers looking for a Rolex. No matter how well a copycat Rolex is crafted though, the fake Rolex and the real one will still have many differences. If you’re hoping to invest in a Rolex, here are a few things you can check for when purchasing your timepiece, so you can be confident that the watch is authentic.

Price

If a seller is trying to sell a Rolex for less than $1,000, it may be counterfeit. Most used certified Rolex watches can still cost upwards of $1,500 to $50,000, depending on the model and quality. It’s possible to find a real Rolex for less than $1,000, but in those cases, we’d recommend being more cautious about the quality and looking for other signs to validate the authenticity of the watch.

Cyclops

The Cyclops is the magnifying lens above the date window, which magnifies the date by 2.5 times. It’s important to check if the Cyclops is centered as Rolex watches will always have it perfectly centered. If the date is not centered perfectly for the Cyclops and is a little off or isn’t appropriately magnified, the watch may be a fraud.

Material

Rolex only uses the finest metals and materials to make their watches, including stainless steel called 904L steel, 18k gold (not 14k), and platinum. The company takes great pride in crafting each watch to absolute perfection in style, quality, and durability. Getting the Rolex appraised by a third-party jeweler to verify the metals used in the watch will help you determine if it’s genuine or not.

Weight

Because authentic Rolex watches are made of precious metal and the finest materials, this means it should heavy and solid when you hold it in your hand. Whereas counterfeit Rolexes are lightweight because it lacks quality materials.

Stamping

Rolex is notorious for its perfection in every aspect, including the stampings on the face watch and the serial and model number. The lettering and spacing are always precise, clear, and clean. There will never be any errors in the stamping, and if you notice that there is, it means that the Rolex you are looking at is not authentic.

Serial and Model Number

As previously mentioned, the imprints are perfectly marked. The serial and model number are solid, fine lines that are deep and clean. Replica Rolexes often look rough and sand-blasted, and they do not reflect light the same way as the diamond-cut edge of authentic Rolexes.

Case back

Most authentic Rolex have a plain metal case back. Some fake Rolexes will have a clear case back where you can see the movement inside; however, only the rare vintage 1930s models have a clear case back. Additionally, Rolex also does not typically engrave on their case back with their logo, words, or other pictures. There are only a couple Rolex series with engraving on the case back, such as the Sea Dweller and Milgauss.

Movement

Rolex watches are built to be smooth, cohesive, and meticulous. If one were to unscrew the case back, they would see that the inner workings of the Rolex have different colors with perfect wheel movement and engraving on the inside of the case back.

Ticking

When it comes to the movement of the hands of a Rolex, each second is broken down into eight steps, which allows the second hand to be smooth and glide around the face instead of ticking. Fake Rolex watches move with a ticking motion for the second hand, as well as make a ticking noise. An authentic Rolex will never make that ticking noise, so if you notice the Rolex you are thinking of purchasing is making that noise, it means it’s fake.

Water Resilience

All authentic Rolex models are waterproof, due to its tight build. Although there are specific models made for deep sea diving, all Rolexes are made to be leak-proof. Many counterfeit Rolex watches are not waterproof, so if the seller allows, you may test the waterproof integrity of the Rolex to verify it is genuine.

Seller

It’s vital to know who you are buying from and their reputation. Trustworthy dealers will be able to provide you a guarantee of authenticity for proof and are likely to have positive reviews and recommendations from previous customers on Yelp, Google, and even Facebook.

Here at Watch & Wares, our reputation precedes us, and we always put our customer’s values first. If you’re looking to invest in a used Rolex watch, we are the place for you! Our vintage watches are restored to original manufacturer specs, and all of our watches come with a warranty.

The Lap of Luxury

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Another Luxury Day, Another Luxury Dollar


Working in The luxury goods industry certainly has its advantages. First off, we get to buy awesome watches,  handbags, and fine estate jewelry all day long. We also are greatly privileged to have many customers come in with such great estate pieces to sell to us. After all, We are always happy to find new homes for these amazing sundries.

When you do as much buying and selling of estate items for as long as we have, you gain a sense of the value of things just by looking at them. That’s why so many of the fine folks who visit us rely on Watch and Wares for high-quality, concrete information on their luxury items. The owner, William, is always happy to answer questions or provide guidance. What should you do with estate pieces that may need a new home? Watch and Wares can usually help. In fact, many other estate jewelry buyers and store owners come to us for our expertise. After all, we have been around for over 28 years!


luxury goods, estate jewelryDefining Luxury

But what defines a luxury item? Webster’s dictionary offers several helpful definitions:

1: a condition of abundance or great ease and comfort : sumptuous environment

 

  • lived in luxury

 

2a : something adding to pleasure or comfort but not absolutely necessary

 

  • one of life’s luxuries

 

: an indulgence in something that provides pleasure, satisfaction, or ease

-And isn’t that just a perfect description? After all, wearing a stupendously sparkly engagement ring does provide “pleasure” and “comfort” while still not being “absolutely necessary”. In other words, these items are pieces that exist for their own sake. They are art that you can use for the pleasure and enjoyment of it. After all, we don’t need diamonds or gold. We want them, because they make us happy and content. Luxury items like estate jewelry and fine watches are food for the soul.